Aveeno is a brand of skin care and hair care products in the United States. Aveeno was founded in 1945, and its first product was their Soothing Bath Treatment. The active ingredient in all Aveeno products are colloidal oats and/or oat extracts - Avenanthramides, which have been branded as "active naturals". Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.
The name Aveeno is derived from the scientificname for the common oat, Avena sativa, as the key ingredients in Aveeno products are colloidal oats.